1. Introduction

At Pure Flow Essentials, we respect your privacy. Our mission is to deliver clarity, health, and peace of mind through advanced water filtration and purification systems. This commitment extends to how we handle your personal information. This Privacy Policy explains how we collect, use, and protect your data when you interact with our website, products, and services.

 

2. Information We Collect

We may collect the following types of information:

  • Personal details: Name, email address, phone number, and billing/shipping information when you make a purchase or contact us.

  • Technical data: Browser type, IP address, device information, and usage statistics to improve site performance.

  • Cookies and tracking technologies: Necessary cookies for site functionality, and optional functional, analytical, and advertising cookies (activated only with your consent).

 

3. How We Use Your Information

Your information is used to:

  • Provide and deliver products and services.

  • Process payments and manage orders.

  • Improve website functionality and user experience.

  • Communicate updates, promotions, and service information (with your consent).

  • Analyze traffic and measure the effectiveness of marketing campaigns.

 

4. Cookies

We use cookies to ensure smooth navigation and enable essential site functions:

  • Necessary cookies: Required for secure log-ins and consent preferences.

  • Functional cookies: Enable features like social media sharing and feedback collection.

  • Analytical cookies: Track visitor interactions to improve site performance.

  • Advertising cookies: Deliver personalized ads and measure campaign effectiveness.

  • Unclassified cookies: Under review for classification.

You can manage cookie preferences at any time by selecting Accept All, Reject All, or customizing your settings.

 

5. Data Sharing

We do not sell your personal information. Data may be shared with trusted third-party service providers (such as payment processors or analytics tools) solely to support our operations. These providers are required to protect your information and use it only for agreed purposes.

 

6. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, disclosure, alteration, or destruction.

 

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request corrections or updates.

  • Withdraw consent for non-essential cookies and marketing communications.

  • Request deletion of your personal information, subject to legal obligations.

 

8. Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us via the details provided on our Contact Us page or email us at admin@pureflowessentials.co.za.

 

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.